Why Sales And Marketing Recruiting Is Different

Our company specializes only in hiring sales and marketing people, from front line contributors, to mid-level and all the way up to the executive level. We hire sales representatives, account managers, national accounts executives, directors, and vice presidents of sales and marketing. Through that process, weve developed a tremendous amount of expertise in these two functional areas that most recruiters dont have. In addition to that, our sales and marketing team expertise comes from accumulating over a hundred years in the trenches of sales and marketing, actually working for companies and building and leading many successful sales and marketing organizations. When we approach sales and marketing, we approach it with deep experience. This is what you should look for in a sales & marketing recruiting firm.

Most recruiters dont have that kind of experience in this particular domain. In fact, a lot of executive recruiters or headhunters are generalists. They hire CFOs, CEOs, CTOs and CIOs and they may be very good at the executive level in performing those duties. But when it comes to hiring sales and marketing talent, theres nothing like having a recruiting or executive search firm which is focused in sales and marketing. We believe that it offers a powerful advantage to companies that are trying to make sure that they make the absolutely right hires for their company. We hire sales and marketing talent on a national level for clients who seek us out, looking for that special headhunting or recruiting firm who only focuses on making critical sales and marketing hires. They seek us out because many of them have suffered the burden of having made mis-hires.

In our Recruiting Guide, we quote statistics showing that 53% of all sales hires are mis-hires. This number is so high because most people dont have the skills or the experience to hire sales & marketing employees, and so they get sold through the interviewing process, as opposed to determining whether or not a candidate can and will sell for their company. In particular, executives with backgrounds in finance, operations, engineering, manufacturing, or other non-sales and marketing fields are easily duped by slick, well-dressed, smooth-talking sales and marketing folks. While many of those people are actually very capable, often times the smoothest and the slickest ones who are the best at selling themselves in the interview arent necessarily the best people to represent and sell for your company. This is why outsourcing your recruiting function to an experienced sales and marketing recruiting company can have huge value for your business.

Author Bio: Andrew Rowe Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.